Samsara - Organic Hair & Tanning
Branding Project | 2014
An organic hair and tanning haven in the heart of Geraldton and stockists of the beautiful Aveda and Aviva products, Samsara is a little slice of paradise to relax and escape. Sara and her team ensure all their gorgeous clients walk out feeling confident and beautiful.
Sara wanted a logo that was earthy and feminine and represented the pride and passion in her work. Initially Sara had a lotus flower in mind, however as they are quite popular in the wellness, hair and beauty industries - we decided to create something more unique. The peacock was chosen for its representation of pride and confidence - both identified as the main feelings Sara offers to clients through a variety of hair and beauty services.
We extended the luxe bohemian feel of the visual identity through to the salon store front windows, gold foil embossed business cards and gift cards on a raw brown card stock and gorgeous aprons for the team. I also consulted with Sara on how to keep the interior of the salon consistent with her brand and assisted her in choosing paint colours, fittings and finishes.